"The Dreamers," which served as the foundation and title for the web series, was focused on the story of eight visionaries who combine data and imagination so the rest of us can see the world in totally unexpected ways.

This awe-inspiring series, utilizing Hewlett Packard data and insights as contextual sourcing, would highlight people doing amazing things for the world thanks to technology and innovation.

Eight videos were produced for the program, which would be flighted over several weeks (starting February 17, 2016 and concluding April 29, 2016).

Six would be editorial-driven videos, featuring supporting data from Hewlett Packard Enterprise and focused on subjects outside the walls of the company.

Two videos would place Hewlett Packard Enterprise as the main character of the story, interviewing visionaries from the company to discuss how its data solutions are helping transform the enterprise space into the next phase of modernity.

A social-first approach would be the primary means for content distribution. Videos would target newsfeeds where affinities and non-affinities to data, technology and a host of other relevant topic terms existed. Combined with newsletter distribution, press and partner outreach, the videos would remain visible and relevant to a vast social audience throughout the flight.

The Dreamers reached more than 8 million people across platforms and generated more than 3.5 million views to date. Of those views, nearly a third of them watched beyond 30 seconds (which in the world of social media is extremely difficult to accomplish). Individual episodes of The Dreamers saw up to 80% completion rates on YouTube.

The videos generated 25,000 actions on social media.

(NOTE: as of this submission, six of eight videos in the series are live - two remain to be published).