Cannes Lions

GREAT OCEAN WALK, VICTORIA TOURISM

@radical.media, Sydney / TOURISM VICTORIA / 2010

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The Art of Walking follows 3 celebrity walkers who investigate the simple beauty of walking in an amazing natural environment, as well as the insights and physical challenges it inspires. Each person hikes a section of Victoria, Australia's 104km Great Ocean Walk with a ranger and at their own pace, followed by documentary cameras that capture their thoughts and impressions of the landscape, the importance of walking, and the field journal they hand to each other at crossing points.Our walkers are; John Francis: environmentalist, TED speaker and author of PlanetWalker, Katarina Witt: one of the most successful international figure skaters of all time, and Michael Milton: the fastest Australian skier ever at 214km per hour and multiple gold winner at the Paralympic Games. To achieve the unique look, the project was shot in stunning HD with proprietary body-mounted camera systems, epic aerial footage and fly on the wall observation. Utilizing lightweight dollies and battery powered LED light panels, director Zach Merck and crew were able to blend elements of cinema with verite documentary techniques. It has some powerful learnings, laughs, and speaks about Australia from an international perspective.

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