We hijacked the finish line of one of Asia’s biggest marathons: The Great Wuxi Marathon, where we congratulated runners that “Warm Up Is Over.” We placed this message on every iconic finisher item: victory flags, a podium, and trophies – of a guy warming up. These “Warm Up Trophies” were awarded to finishers, and also the winners themselves, with an unnecessarily grandiose one going to the marathon champion. Running bibs led to an online parody list comparing the marathon they just ran, and the TNF100. Products on our T-Mall Online Store (China’s Amazon) did warm up exercises.

We hijacked the finish line of one of Asia’s biggest marathons: The Great Wuxi Marathon, where we congratulated runners that “Warm Up Is Over.” We placed this message on every iconic finisher item: victory flags, a podium, and trophies – of a guy warming up. These “Warm Up Trophies” were awarded to finishers, and also the winners themselves, with an unnecessarily grandiose one going to the marathon champion. Running bibs led to an online parody list comparing the marathon they just ran, and the TNF100. Products on our T-Mall Online Store (China’s Amazon) did warm up exercises.

The TNF Ultra-Marathon sold out and online sales of TNF gear rose by almost 50% during campaign period. This was lauded as a resounded success to all parties involved.