Show Harley Tourers through the lens of riders enjoying breathtakingly epic mountain rides throughout Europe.

Drive engagement by tapping into an emotional dream any biker could relate to – a paid for epic tour, and a brand new touring bike. Find a rider who’d tour Europe in search of the top 10 rides. Create a job opportunity no real biker could resist – 15,000km, 20 countries on a Harley and showcase the journey. Build a community for riders to find and share their own Greatest Rides.

Target non-Harley riders to drive re-appraisal and welcome some new converts to the Harley brotherhood. Tell the story in an environment people can care about (Your Greatest Rides).

Give them an amazing content experience and encouraged genuine and proactive involvement.

Integrity was crucial – bikers involving bikers… no gimmicks and no nonsense.

Features:

Search rides filter – country or in-depth right down to terrain, difficulty of ride, etc.

Top Rides filter following the top 10 recommended rides from the tour.

When you find a ride:

• Fully interactive map

• Download GPX for sat navigation so you can ride it yourself

• Share the ride with friends in social or email

• Check the elevation and distance

• Tags based on the type of ride

• Google-translatable

• Rate, comment, add pictures

When adding your own ride:

• Fully interactive map with location pins that you can drag or add to alter your route

• Name and describe your ride

• Rate and tag type of ride

• Add images and video

• Share the ride with friends in social or email

Tour Blog:

• Updateable image gallery, video and copy

• Comment and share

• Editable via CMS while on tour

The interaction with the platform was vast, developing an entirely new community filled with content created by its participants, all under the banner of Harley. But more than this we also got people away from their keyboards, into Harley showrooms and onto the open road on some really epic bikes.

[SEE CONFIDENTIAL INFO FOR NUMBERS]