Cannes Lions
DDB TRIBAL GROUP, Berlin / ENTEGA PRIVATKUNDEN GMBH & CO KG / 2012
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ENTEGA is a green energy supplier that does not limit itself to providing people with green energy. It helps people so that they can save energy as well.We created communication that was in itself an energy saver: The world’s most climate-friendly radio spot. By removing sounds, music and specific tone frequencies as well as reducing the compression, the radios of listeners verifiably consumed up to 20% less energy.