The task was to create a campaign that recruits new supporters and members for Greenpeace Switzerland.

The idea behind the 360° campaign is a metaphor that lies in the core of Greenpeace. And that`s the one about the oldest battle in the world: David vs. Goliath. Our goal was to get more 'Davids' to join Greenpeace in the battle against polluters. Thus, our campaign motto was: 'Become David now'.

The illustration campaign brought Goliath to life, showing horrible monsters as a metaphor for the polluting companies. The only one who is able to stop them is brave David with his slingshot.

Switzerland became David. Just 4 months after the campaign launched, over 7,600 new Davids joined Greenpeace Switzerland. That’s a 26% increase in members.