Cannes Lions
ENERGY SOURCE, Shanghai / GREENPEACE / 2012
Overview
Entries
Credits
Execution
We use eco-friendly fluorescent ink to print our games onto direct mailings. In light, the only writing visible on the card is a notice that reads, “Turn the lights off to play!” Once the lights are off, the game appears, and hours of fun await.
Outcome
From score cards obtained from various board game cafes, people spent an average of 4 to 6 hours playing the game. We even formed a 'Power-Off-Fun' Games Club and it created buzz on various social networking site such as Weibo (Chinese version of Twitter). More and more Chinese young people begin playing and spreading our games. With Power-Off-Fun games, there's no energy consumption , and no pollution.
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