In 2009, our worldwide network adopted a new mission: “Famously Effective.” It leverages our heritage of producing communications that get results while acknowledging our growing cachet for famous, engaging work.

The Global Mood Clocks show you the time, what’s being tweeted, what’s being searched on Google and which GPS and geo-tagged pictures are being uploaded to Flickr at that instant in your city. The clocks’ colours are constantly changing, reflecting the dominant colour from the latest Flickr photo uploads. For example, the earthquake hit Japan on March 11th at 3pm and by 4pm we saw people in Tokyo tweeting about it, Googling it, and uploading Flickr photos of the disaster.

We’ve modernized the classic row of world clocks, depicting the hours of each clock as twelve concentric circles. Coloured dots along the clock’s interior represent Flickr photos uploaded at that time.

The buzz and attention surpassed what we had set out to achieve. The Mood Clocks were featured in hundreds of mainstream websites and blogs worldwide. They were projected in night clubs around the world, displayed on billboards, used as a social media research tools and replaced digital clocks in metro stations. Within a short period of time there were 26,000 page views to the Mood Clock website from 87 countries speaking 61 different languages. Our name was out there for potential clients and we were repositioned as a social media capable agency.