Cannes Lions
GROCERY STORE
PALTEMAA HUTTUNEN SANTALA TBWA, Helsinki / KK-MARKET / 2001
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A mother is wheeling her newborn child around in the maternity ward. The baby cries and she starts to breastfeed him. As he sucks, he sees a sign that says "Ward KK", and smiles! Super: KK grocery store. Our shopkeepers are born not made.
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