Cannes Lions

Growth Audiences: Dishwasher

BISCUIT FILMWORKS, Los Angeles / KLARNA / 2024

Film

Overview

Entries

Credits

Overview

Background

Klarna has been well placed to make comedic, surreal work based on the success of previous campaigns, so the directors work was able to take that a step further.

Execution

A man pulls out a dishwasher rack that seems to go on forever, filled with his childs cups and toys.

Outcome

As a series of films that highlights Klarna’s core offerings, this campaign continues to remind customers of the whimsical and effortless world awaiting them when they switch to Klarna.

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