Since the invention of shoes, you try them on, where they are sold. And in the digital age, it stays the same. We call it Virtual Shoe Fitting. It's technology, that turns regular outdoor media into virtual shoe stores, where you can try on any shoe from the online store.For the first time, we synchronized 3 Microsoft Kinect devices to scan your feet. You start by selecting any model and size. And then you can see the shoe like you are actually wearing it — from any angle and position.Also, we made shoe fitting social: So if you’re not sure whether a shoe looks good on you, you can share a snapshot with your friends via Facebook. Once you’ve made a decision, QR codes with your model and size info lead you to the mobile checkout, to get it delivered the next day.

Since the invention of shoes, you try them on, where they are sold. And in the digital age, it stays the same. We call it Virtual Shoe Fitting. It's technology, that turns regular outdoor media into virtual shoe stores.For the first time, we synchronised three Microsoft Kinect devices to scan your feet. We then used this data to render 3D shoes ontop of it — in real time. You start by selecting any model and size. To see the shoe like you are actually wearing it.Also, we made shoe fitting social: So if you’re not sure whether a shoe looks good on you, you can share a snapshot with your friends via Facebook. Once you’ve made a decision, QR codes with your model and size info lead you to the mobile checkout, to get it delivered the next day.

People had fun trying, discovering and buying new sneakers, exotic shoes and shoes in funky colours. The Görtz mobile online store saw their busiest time during the course of our campaign and Görtz plans to expand their virtual stores to other countries and possible continents. It allows them to set up a full featured shoe store on minimal space.