Cannes Lions
OMD, Istanbul / VODAFONE / 2012
Overview
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Outcome
We got remarkable business results:-Roaming revenues increased by 27% within the 1st month compared to the same period year ago.-The number of Vodafone roamers increased by 16% compared to the month before the activation.-The mobile internet usage of roamers increased by 304% during the whole term of the activation vs year ago.This new medium became an exclusive, long term and laser targeted platform. We reached 5m of diverse visitors in Istanbul and other key airports in Turkey.
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