The Gösser „national pride“ campaign has the intention to reassure Gösser as THE Austrian beer brand.

With its key values „pure nature“, „excellent water“ and a long brewing tradition in the greenest location of Austria, Gösser perfectly matches with an essential part of the Austrian identity: A deep love of nature. The Gösser campaign „national pride“ combines it with another Austrian characteristic: the typical character of its people, always going their own way but at the same time always eager to build on friendship and togetherness.

In the commercial „We Austrians/love wintertime“, two of the Austrian´s most beloved winter activities proove this typical Austrian character: Enjoying sports on a high perfection level in a perfect winterlandscape as same as enjoying one or the other beer together with friends in a cosy hut in the alps.