This online promotion is to attract women in their twenties and thirties since they travel less to Guam than other generations eventhough the island is popular among Japanese. They live hectic lives and the theme of the promotion is to give them treats from Guam. As they view 500 online Guam photos, CoCo Bird, the bird of Guam, flies in and drops stars. They click one of them to receive from 14,000 treats from all across Guam. Since users experience attractiveness of Guam either via online photo tour or stay just to get treats, the number of Guam visitors increased.