Cannes Lions

GUCCI GUILTY BLACK

REM RUINI E MARIOTTI, Rome / PROCTER & GAMBLE / 2013

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

A rain-drenched city night. The Gucci Guilty Black hero powers towards us on a classic Norton 750 motorcycle. Suddenly, a lustrous Rolls-Royce Silver Cloud appears behind him, swerving ahead to force him to a halt. His danger-loving vixen is simply chasing her game. Our mavericks seek more and their pleasure knows no boundaries. The colour scheme is stark: green and red light, against which our mavericks’ eyes smolder like coals. These motifs reappear on the two flagons that becomes part of city skyline.

Execution

The actors and vehicles were shot on a large-scale greenscreen stage, and motion tracked for matching, compositing and final grading with the city, weather and glass effects, all entirely created in CG. The process required architectural blueprints of the individual buildings and road infrastructure to be acquired and textured in Maya, then rendered out via Mental Ray for compositing in Shake. The tempestuous atmosphere was created with a mix of live action shot elements and CG layers. Grading involved proprietary shaders in order to reach the distinctive, signature Frank Miller look.

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