- Biggest sales on a single day in Ireland ever - 1.8 million pints sold vs. 500,000 on a normal day.- An extra 1 million more pints sold in the UK on a normal trading day – 2.3 million in total.- Over 1 million unique website visitors in the week of Arthur's Day; 250, 000 registered online to win.- The Arthur’s Day television special had a broadcast reach of 750 million globally- Over 2 billion total media impressions.- Almost 500, 000 new Guinness drinkers; sales since Arthur’s day up by as much as 15%.- Thousands have signed a petition to make Arthur's Day a public holiday in Ireland.