Cannes Lions

GUINNESS EXTRA COLD

ABBOTT MEAD VICKERS.BBDO, London / GUINNESS UDV / 2003

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Brief: To extend the appeal of Guinness Extra Cold to a younger, more attitudinal audience. Albeit using a limited budgetSolution: Utilising viral emails to draw a carefully targeted audience's attention to the new 'Extra Cold' campaign, inviting them to offer their own suggestions for equally 'cold' repostes.

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