We leveraged the successful launch of Xbox kinect to get Gumball noticed.We formed a ground-breaking content partnership with Microsoft's new Xbox Kinect platform. With 4.1m sold since launch, it's become the hottest new gaming experience in families' homes.We hosted a range of exclusively-made content on the Xbox Kinect platform with smart mechanics designed to introduce kids to the characters of Elmore and get them to watch the clips, all activated simply by gesturing at the TV screen.We asked Turner to develop (and Microsoft to accept) animations of Elmore characters running onto the screen upon gesturing.We encouraged kids to keep watching content by offering them a chance to vote for the funniest clip via a live interactive poll.We let kids personalise their Xbox Kinect screens with downloadable skins and avatars.We offered kids the opportunity to win Xbox points for correctly answering questions on the clips.

113% growth.

The activity delivered remarkable levels of engagement with over 670,000 video views, and over 152,000 personalised skin downloads.Click through rates were over twice that of the average campaign at 6.3%.The programme performed exceptionally, surpassing expectation.The new Gumball episodes achieved an average of 50,000 viewers, peaking at 64,000 viewers. This was a significant increase on the slot's average of 30,000 prior to launch - a 113% growth!