SPACE AD. This new type of advertising is directed towards ETs.

We tried to draw their attention by advertising UHA Mikakuto's new product, Gumi Guum, which simply releases stress just by chewing. We assumed we could attract the ET's attention, since they should have great stress under severe environments.

President of UHA Mikakuto broadcast the message through radio waves using a space antenna, which is only one of six in the world. We also created a campaign that the first ET arriving on Earth can win special prizes. Though, we're still waiting for the first applicant from outer space.

We executed this project on July 7th in Japan. We executed PR from July 8th to September.

*We are still accepting the entry for this campaign from the extraterrestrial life.

GUMI GUUM has recorded a No.1 weekly sales in the gummy category. And after the execution of the campaign, it was exposed through over 127 media outlets and as a result, we achieved 180% of initial sales projection in the first three months.