In Puerto Rico, over the course of time, many innocent people have lost their lives or been wounded on New Year's Eve by stray bullets. In addition to the tradition of lighting fireworks and firecrackers, a considerable number of people all across the island fire guns into the air to celebrate the arrival of the New Year noisily. Every year, some organisations and companies sponsor campaigns aimed at discouraging this danagerous practice. This time around, we decided to go straight to the core to make it dramatically obvious that the noise of their guns resulted in a tragic noise. As a result of this effort, there were no deaths or injuries by gun shots this past New Year's Eve, as attested by the Police Department. This was a radical departure from the experience of previous years.