Cannes Lions
MARTIN WILLIAMS, Minneapolis / CITIZENS FOR A SAFER MINNESOTA / 2008
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Our client, Citizens for a Safer Minnesota, asked us to write a couple of radio spots for their Protect Minnesota campaign—a multiyear initiative designed to raise awareness about the coincidence of gun violence and educate the public about practical strategies for prevention. The spot 'Sarah' addresses the issue of properly securing and storing handguns in homes.
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