Cannes Lions

GYM

DDB BRASIL, Sao Paulo / COMPANHIA ATHLETICA / 2005

Awards:

2 Gold Cannes Lions
2 Bronze Cannes Lions
3 Shortlisted Cannes Lions
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OVERVIEW

Description

The client’s goal was to stimulate sporting practice. To this end the sedentary games were developed, which focused on the issue in a very humorous and irreverent way by illustrating the exact opposite of a healthy life.

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