Cannes Lions
AMBIENCE PUBLICIS ADVERTISING, Mumbai / ULTIMATE FITNESS STUDIO / 2006
Overview
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Description
The entire film is a shot of a soap dish kept on a bathroom window. We can hear a man singing while he is having a bath. His hand appears in frame to pick up the big bar of soap. After a while when he keeps the soap back in the soap dish, we see that it has become very small. The super "want to lose weight" appears followed by the logo of the gym: Ultimate Fitness Studio.