Cannes Lions

GYM

JWT, Sao Paulo / GUSTAVO BORGES' SWIMMING SCHOOL / 2005

Presentation Image

Overview

Entries

Credits

Overview

Description

The film shows how life can be difficult to those out of shape. A man is totally exhausted when going up a stairway. Later, we see that there are just some steps in his house. Lettering: Get fit. Gustavo Borges Gym.

Similar Campaigns

12 items

8 Cannes Lions Awards
PAY PER LAUGH

THE CYRANOS MCCANN, Barcelona

PAY PER LAUGH

2014, TEATRE NEU

(opens in a new tab)