Cannes Lions

GYM MEMBERSHIP

DDB GROUP, Milan / 20 HOURS GYMS / 2011

Awards:

1 Shortlisted Cannes Lions
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When the speaker says “Start training now. Take a look at 20hours.it” there is a wordplay impossibile to traslate in english.In Italian “fai un salto” (literally “jump into”) is a way to say “Have a look” or “Click on”. That works with the previous sentente “Start training now”.

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