Cannes Lions
DENKWERK, Cologne / WEB DE COLOGNE / INTERACTIVE COLOGNE / 2015
Awards:
Overview
Entries
Credits
Description
As a digital location, Cologne unites agencies, businesses, start-ups and investors. As a means of bringing together the different web workers, there are numerous user groups, meet-ups, BarCamps and conferences. The focal point of this is INTERACTIVE COLOGNE: a festival showcasing digital trends and visions from the worlds of technology and the creative and internet sectors. In addition to its digital expertise, Cologne also has a world-renowned tourist attraction to offer: Cologne Cathedral – the second highest church building in Europe and a UNESCO World Heritage Site.
For the conference participants of INTERACTIVE COLOGNE, an unforgettable experience should be created that combines technology and creativity and is linked to Cologne as a location.
Execution
The solution: we hosted an event where advanced technology was transformed into an emotional experience, bringing those involved closer to the issue.
By using their own Smartphones, visitors became part of a process in which art, technology and a cathedral merged to create a unique concert.
Outcome
The outcome: we stimulated people’s curiosity in technology by inspiring them with it—and this still resonates in the minds of those both inside and outside “the scene”.