Cannes Lions

Hafele Invitation Door Launch Campaign : Sticker

McCANN WORLDGROUP, Bangkok / HAFELE (THAILAND) / 2016

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Description

The Background :

2015 saw a 10.5 percent increase in incidents of thefts, burglaries and robberies in Thailand. In many of the burglary cases, it’s often the use of basic locking systems that are to blame.

The Idea :

We’ll create life sized stickers with our bamboo blinds design strategically placing them in locations or on buildings that demand high security. This stickers aim to illustrate how easy it can be for would be robbers without the protection and security of Hafele Electronic Lock.

Avoid being an easy target for would-be robbers, use Hafele Electronic Lock.

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