•Mobile Marketing:We designed a motorcoach bus and created a unique mobile classroom equipped with 12 laptops, a server capable of running multiple programs at multiple stations simultaneously, and a speaker platform with a large LCD television.•Infection Prevention Toolkit: The toolkit contains elements necessary for facilities to create their own HAI infection prevention campaign featuring internal messaging targeted to staff, patients, and visitors.•Communication: Two websites supported the campaign.

The HAIwatch.com micro-site was dedicated to online education and awareness of HAIs and recognizes champions who are making a difference in the fight against HAIs. HAIbus.com was dedicated to the mobile bus tour and included a calendar of events, PR, and testimonials from hospital staff. It also had a secure private side for pre-planning and recapping local bus events. In addition, we promoted each tour stop on-line, via media kits, and other facility-specific materials.

Media and PR:•National and Local coverage of 20 publications/ 2.5 Millions Impressions.•Continuing Education Certificates Earned.• 6,500 certificates issued at over 70 facilities.•Customer Relations.•Forged deeper relationships with customer facilities.•HAI Education Tour Perceptions-SRI Research Study.•98% of clinicians who participated in the bus program strongly agree/somewhat agree that they are more informed about HAIs.•99% of clinicians strongly agree/somewhat agree they feel more empowered to do their part to prevent HAIs.•79% of clinicians viewed Kimberly-Clark as a provider of Education and Information.•81% of clinicians agree that Kimberly-Clark products and services help them do their job better.