Cannes Lions
OGILVY MUMBAI, Mumbai / UNILEVER / 2018
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Description
The spot is about a muslim man called Haider and what a typical day at the airport is like for him. How he is treated because of racial profiling.
He recounts passing through airport security, where he is over-scrutinised due to his 'Muslim appearance'. Rattled, he tries to soothe himself with tea from a vending machine. But despite putting in money, the machine does not dispense his tea. When he starts banging the machine, an armed security officer takes interest in him and starts approaching.
Haider describes his fearful thoughts as he imagines the worst and is ready for it. However, the security guard surprises him by sharing his own homemade tea from a thermos.
A female voiceover says:
"Don't stop believing in the warmth of humanity."
"A message from Brooke Bond Red Label Tea."
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