Cannes Lions
DENTSU KANSAI, Osaka / MITSUBISHI / 2009
Awards:
Overview
Entries
Credits
Description
We aim to increase the number of participants in the event and make a good impression on the event.
Execution
This contains images and stories associated with the moon, to make the readers feel as if they are “Moon viewing”. A dot, used to resemble the moon, is featured in every page. The booklet contains “Wolfman,” who turns into a wolf on the night of the full moon; “Kaguya-hime” (Moon Princess), an old Japanese fairy tale; and the “The Space Rabbit”.
Outcome
Although initially intended as a one-off, it was decided to make the event quarterly due to the very positive response. The book of haiku composed by the party organizer also sold very well.
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