Cannes Lions

HAIKU EVENT

DENTSU KANSAI, Osaka / MITSUBISHI / 2009

Awards:

1 Gold Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Description

We aim to increase the number of participants in the event and make a good impression on the event.

Execution

This contains images and stories associated with the moon, to make the readers feel as if they are “Moon viewing”. A dot, used to resemble the moon, is featured in every page. The booklet contains “Wolfman,” who turns into a wolf on the night of the full moon; “Kaguya-hime” (Moon Princess), an old Japanese fairy tale; and the “The Space Rabbit”.

Outcome

Although initially intended as a one-off, it was decided to make the event quarterly due to the very positive response. The book of haiku composed by the party organizer also sold very well.

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