Situation

There are now thousands of streaming paltforms at the world's disposal. How do we get people to see the value in Paramount+.

Brief + Objecttive

Get people to see the value in subscribing to Paramount+. Show the diverse and eclectic variety of entertainment available on the channel.

The creastive idea was to show the diversity and innumerable options available on Paramount+. The spot was an attempt to cast celebrity talent that would speak to every member of a household.

The creative insight was genius in that while each celebrity is specific to their talent - sport, film, TV, children's entertainment, etc... Creed appears from out fo nowhere and ties the entire spot together through soung.

Audience is overwhelmed by choice.

Strategy was to bring audience together through the help of comedy and song.

Global