Upon winning the L’Oréal USA website redesign project and print campaign for their 2005 Corporate Strategic Recruitment push, the client told us "you have a certain third element that allows you to see across media, more than an advertising agency or an interactive agency, but perfectly suited to allow us consistency across our media." Information Architecture was a key focus to the new design. Syrup’s first challenge was to organize the far-reaching corporate site’s information. From there, we created a dynamically driven flash website to reflect the beauty of L’Oréal and its vast portfolio of brands.