Cannes Lions
WUNDERMAN, New York / CLAIROL / 2003
Overview
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Credits
Description
Finding a new way to speak to the hair care professional required an out of the box approach. We broke the cardinal rule ... no shots of lovely models tossing their freshly coloured hair around ... just a modern fresh approach similar to what Clairol wanted to stand for with 21st century haircolour.
Outcome
Based on initial response, the campaign has generated 20% redemption from its coupons, which is exceeding all expectations.
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