Everybody uses emojis. And branded emojis are nothing new. We had to call the attention of our Millennial target in an unorthodox way.

So we set out to redefine the conventional emoji with an unconventional design. By adding hair to the emojis Millennials already used, we were able to communicate in a fun, quirky, relevant way how unwanted hair can alter an individual’s identity.

Introducing the Clear+Brilliant pélo™ Hair-E-Mojis. They’re the classic emojis you know and love, with a hairy twist.

We developed a unique emoji library to be used in a variety of mediums and, most importantly, conversations. Styled based on their original designs, we created our ownable variations by incorporating visual elements to connect them to our brand. A beard here. A unibrow there.

By the end of April 2016, we'll premiere the emojis on banner ads to introduce the brand to Millennials. By incorporating the redesigned emojis alongside their non-hairy counterparts, it'll be clear to see how unwanted hair alters identity. Our call-to-action will drive our target to the website, where they can learn more about the Clear+Brilliant pélo™ laser, schedule a treatment session, and download our app to use the hairy emoji keyboard for texts, posts, and comments.

As part of the upcoming launch, the emojis are a key asset in our digital strategy to raise awareness for and educate consumers about the advantages of the device. By featuring multicultural emojis, we’re demonstrating how the device is relevant for all skin types, body parts, and genders. They’ll also serve as a tool to familiarize the conversation between doctor and patient, allowing healthcare professionals to grow their practice by connecting with a new patient base. Finally, we anticipate Millennials will organically incorporate our emojis into their everyday conversations, spreading our message of inclusiveness and customization.