Cannes Lions

HAIR PRODUCTS

NEWSTYLE, Sao Paulo / PROCTER & GAMBLE / 2011

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Overview

Entries

Credits

OVERVIEW

Execution

The solution was the Samba School Flag Bearer. The most important figure in the samba school was turned into a display, bringing the joy of carnaval to stores.

Outcome

Success at over 800 stores throughout Brazil, with a huge highlight on the point of sale and incredible exposure for the brand.

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