M-Hairfactory is a fast-growing hairstyling franchise located in Hamburg and Berlin.

Their biggest problems: How to recruit young talent - people who really are good at cutting hair - and, how to speak to them directly in an unusual way.

Simple, at first glance. Why not have a coupon on every printed piece of advertising so M-Hairfactory’s target group can respond directly? And to ensure the people who respond are very talented, we invented the most challenging coupons in the world.As posters they hung in every job centre in Hamburg and Berlin, A2 scaled, and they always hung next to boards with the conventional job offers. In addition, every job consultant had some posters in stock for people who asked for them.

After four weeks, M-Hairfactory had 12 new, young hairdressers for "The School", the chain’s training centre.