Cannes Lions

HAIR TRANSPLANT

Y&R BUENOS AIRES, Buenos Aires / VITAHAIR / 2011

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

The baldness issue has always been treated with certain solemnity. To stand out in this category, this communication makes use of humour to sell a micro hair transplant treatment.The surprise is that complicity and the solution to a problem merge in a piece that interacts with the prospect consumer. The insight is clear: your baldness can be seen from almost every location.

Outcome

In the first month of the implementation of the banner, the inquiries to Vita Hair went up 40%.Stays in the banner were 30% higher than the average stay in this interactive media.

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