Cannes Lions
Y&R BUENOS AIRES, Buenos Aires / VITAHAIR / 2011
Overview
Entries
Credits
Execution
The baldness issue has always been treated with certain solemnity. To stand out in this category, this communication makes use of humour to sell a micro hair transplant treatment.The surprise is that complicity and the solution to a problem merge in a piece that interacts with the prospect consumer. The insight is clear: your baldness can be seen from almost every location.
Outcome
In the first month of the implementation of the banner, the inquiries to Vita Hair went up 40%.Stays in the banner were 30% higher than the average stay in this interactive media.