Cannes Lions

HAIR TUTORIAL GONE HOT

MARCEL, Paris / GROUPE SEB / 2014

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Case Film
Online Video
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Overview

Entries

Credits

OVERVIEW

Execution

Watch the first tutorial that becomes increasingly hotter on Youtube.

Outcome

More than 60 000 views, 150 publications via 140 blogs, 500 tweets during the first week, counting more than 560 000 impressions. 82% of audience watched the more than 3 minutes long video. And the best, 70% of the comments includes the word "haha" !

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