Cannes Lions
MARCEL, Paris / GROUPE SEB / 2014
Overview
Entries
Credits
Execution
Watch the first tutorial that becomes increasingly hotter on Youtube.
Outcome
More than 60 000 views, 150 publications via 140 blogs, 500 tweets during the first week, counting more than 560 000 impressions. 82% of audience watched the more than 3 minutes long video. And the best, 70% of the comments includes the word "haha" !
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