We used real and already attention-getting Wanted Posters as a base for our mission. We posted various hairstyles on the identikit picture and placed our posters next to all the original Wanted Posters we could find in Frankfurt.

The posters attracted the attention of many people who were all first amazed, then amused. Only two weeks after this promotion, the number of customers raised by 40 percent at all kpOchs hair salons. We aren't sure how many wanted criminals were among them.