For Dove's Hair Fall line of hair care products we built a rich media ad unit utilizing the strength of mobile. Through a highly engaging and interactive ad unit we presented users with 1. The Hair Fall Problem and 2. An interactive way to experience the Intensive Hair Tonic provided by Dove. Through mobile we were able to share the solution to a personal problem in a personal way.

The rich media ad unit targeted young, urban women on IOS and Android devices in Singapore through a premium network of Apps and Sites.

The campaign was a big success with above industry average CTR, over 30% Engagement rate and average time spent on the ad exceeding 3 minutes. Dove's interactive ad was shared effectively through mobile without the hassle of downloading any additional applications.