Cannes Lions
GREY TOKYO, Tokyo / HAKUSETSUSHA CLEANING / 2013
Awards:
Overview
Entries
Credits
Execution
Objective:
Leave an impression of Hakusetsusha amongst the townspeople.
Solution:
Distribute cards where one can scratch off the stain to expose the name of the laundry service. By making people scratch off the stain marks on the cards, we were able to leave a strong impression of Hakusetsusha and its message of how [Hakusetsusha] removes [stains] effectively.
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