To enjoy the new Santander Credit cards service, people just had to call a taxi using the Easy Taxi app and tap the Santander button created exclusive to Santander customers to pay the ride using their Santander credit cards.

The action was launched with a fun campaign composed by a video on YouTube, plus other creative pieces made especially for a type of media constantly followed by the night enthusiasts as out-of-home (street watches, bus stops, monitors inside elevators in office buildings), night guides, newspapers and magazines. Since it was launched, the campaign became an instant hit.

As soon as the action was launched, it became an instant hit. There were 10 million impacts through spontaneous media in one week.

There were over 130,000 “half fare” taxi rides in only 5 months.

80,000 clients using the new service.

A significant increase in requests for Santander credit cards.

According to the brand’s tracking research during the campaign, there was an increase in spontaneous awareness, and the highest level of bank recommendation within the players.

Moreover, the most important: Santander gets closer to people by allowing them to make the most of the nightlife safely.