Cannes Lions

Hamster

BISCUIT FILMWORKS, Los Angeles / PRINGLES / 2024

Film
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Overview

Entries

Credits

OVERVIEW

Background

Everyone has heard of Pringles and knows about multigrain foods. They didn’t need to hear how our new range could change their lives. They just needed to remember the new news: Pringles now comes in Multigrain.

To support the new product launch of Pringles Multigrain chips, we needed a campaign to create awareness that these chips are just like regular pringles but ‘wonderfully different’, generate cut through sales.

The challenge we faced with Pringles Multigrain is that People know Pringles and they know multigrain snacks, so how do you make Multigrain Pringles even more entertaining?

Execution

The film director created the music.

Outcome

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