We built a counter that is activated by touch and placed it on the elevator button in a busy office building. The counter counted the number of times it was pressed, and showed people how many fingers touched the button before them.In order to make people understand the necessity of hand sanitizing gel we created the Touch Counter that is activated by touch and placed it on the elevator button in a busy office building. The counter counted the number of times it was pressed and showed people how many fingers touched the button before them.

The unusual construction managed to grab the attention of passersby and made them try our product.

The activity took place for 2 weeks in busy office buildings in Tel Aviv.

During that time thousands of people came in contact with our counter! We managed to grab the attention of those passing by and made them try our product in an exciting way.