Geberit has been building shower toilets for 40 years. But most people don't know what it's for. Our mission: to show the world that Geberit AquaClean cleans the butt with water. But that's the thing about naked butts in advertising: they are censored. So how can we show a butt that's being cleaned with water without showing a butt?

The extended product range makes the AquaClean experience accessible to more and more people. This enlarged target group of 25-65 year-olds is keen to discover new things and is characterised by a high affinity for mobile and social media.

The aim is to raise awareness among this target group:

- Catch the attention of the target group

- Demonstrate the function of Geberit AquaClean

- Arouse awareness of the maximum hygiene feeling

- Visit the website for more in-depth information

Seeing so much naked skin in unfamiliar places like your social media feed is an absolute eyecatcher. The brain plays the appropriate trick: it is suggested that it is a bare bottom. The resolution follows through a zoom that reveals the butts to actually be hands washing themselves below a stream of water. And so the viewers then also take the message with them: Using a shower toilet is like washing your hands for your bottom.

The films were shown in all social media channels relevant to the target group, both private and professional.

In the main markets, the engagement rate was up to +355% higher, the click-through rate 130% higher and the cost-per-click 62% less than in other comparable Geberit campaigns. On the website, the campaign achieved a +34% higher conversion rate. People in the target group and beyond now know how a shower toilet works and what its advantages are.