The brief was to create a piece of film that positioned Honda as an imaginative and innovative car company to elevate brand desire in the UK. To do this we delved deep in to the history of Honda and discovered a 65 year tradition of engineering driven by the curiosity of the Honda engineer. We decided to celebrate this curiosity in the film by showing a pair of tinkering hands, which take us on a twisting, turning and entertaining journey through Honda’s rich history. But the inquisitive nature of the piece didn’t stop there as each detail in the film has a deeper story behind it, sparking the viewer's own curiosity.

The film shows the tinkering hands of a Honda engineer taking us on a twisting and turning journey through Honda’s 65 year history. But the inquisitive nature of the piece doesn’t stop there, as each detail in the film has a deeper story behind it, sparking the viewer's own curiosity. For instance, the number plate is the unique number plate of the NSX given to Ayrton Senna (who helped design the car), the fish is a nod to the fish-shape design of the boat’s motor and even the rabbit from ‘Grrr’ makes a guest appearance.

It went viral within the first 48 hours of going live on YouTube, surpassing 3 million views in the first few days and over 11 million views to date. Between the months of June to September (its intended shelf life) Honda Hands received an average of 160 social posts a day with 7,000 on Twitter that reached over 9 million people.

At the same time Honda also saw a 10% uplift in traffic to the main Honda website. When Honda Hands went through the brand tracker survey it received the highest positive sentiment scores in the brand's history.