Cannes Lions
LEO BURNETT ISTANBUL, Istanbul / FIAT GROUP / 2013
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An average looking guy drives the new handsome Fiorino and he draws beautiful girls’ attention while driving. All the girls look at him first, but then they get in shock and leave because there is a mannequin with a wig and all dressed up sitting at the passenger seat. At the end of the movie, we see his wife giving the mannequin because she’s aware that all girls look at him because of new handsome Fiorino.
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