Synopsis: When on relevant website/page, pop-up window appears. The main body of the window is transparent. Within the window frame, we see the Handy Andy Window Cleaner pack-shot. The site can be seen through the window even when moved around. Objectives: Make use of the digital medium in a completely new way to demonstrate the efficacy of Handy Andy Window Cleaner. Target market: Upper income, house-proud females who surf decor and home-improvement sites.