Cannes Lions
SPACE PROGRAM, Los Angeles / HANES / 2009
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Sarah makes a glamorous entrance to a store only to realize her underwear is riding up. She tries (not so subtly) to correct the issue, which only draws more attention to her plight. She notices the Hanes "Be Wedgie-Free" display, grabs a package and retires to a dressing room. She exits with problem solved -- comfortable, confident (and klutzy as ever).
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