Cannes Lions
THE LEO BURNETT GROUP THAILAND, Bangkok / OSOTAPA CO. / 2011
Overview
Entries
Credits
Execution
The normal practice for every Thais before entering night clubs is to be stamped a night club's logo on their arm. So we created a rubber stamp with our site's QR Code and headline, Hangover?, underneath. It would be stamped on everyone at entrances of night clubs.
Outcome
Together with PR activities at the nightclubs to promote the website, we achieved 54% more traffic to our website than our targeted expectation.Over 60% of our visitors spend more than 10 minutes on our website.
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